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Customers with different motivational values judith elbers faculty of behavioral sciences master thesis communication 2013 humorous advertisements & motivational values / 2 humorous advertisements and their effectiveness among customers with different motivational values judith s m elbers (s0182427. Impact of humorous advertisements on customers' behavior 8 pages impact of humorous advertisements on customers' behavior uploaded by garph publication connect to download 2278-6236 impact of humorous advertisements on customers’ behavior dharmesh.
How humorous is violence a study on the effectiveness of comedic violence advertising and humor advertising, and the role of affective responses. Bachelor thesis attitude towards a humoristic advertisement and brand attitude an international perspective sandra bylund fredrik wallin this thesis purpose is to find out how the relation between humor and advertising and brand attitude can be described 215 humor advertising and attitude toward the advertisement 7 22. Top five appeals that advertisers use to sell a product by patrice d wimbush in-home alarm systems commonly are advertised with fear appeals wants or interest the most common advertising appeals include use of fear, humor, rational, sex or bandwagon propaganda fear fear appeals focus on the negative outcomes that can.View